Sunday, March 1, 2009

New website will rate all foods in supermarkets.

This is a great idea. The site is already looking pretty useful. Article from New Scientist:

Is it best to buy local produce grown in a greenhouse or an imported alternative? Shoppers will soon have a powerful tool to help answer such conundrums: www.goodguide.com.

Later this month, the San Francisco-based website will add food from supermarkets around the globe to its existing roster of consumer safety and carbon-footprint ratings for non-food goods. If a food product has a barcode, GoodGuide promises to rate it, revealing what it contains in terms of chemicals, colourings, additives and nutrition, as well as its environmental impact.

"You could take 12 hours on 50 different sites checking animal rights, worker rights, anti-GMO sites or anti-irradiation sites. We aggregate all these issues in one place," says GoodGuide's founder Dara O'Rourke.

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