Wednesday, April 8, 2009

Guinness launches its New Coke.


Does Guinness really need to be improved upon? More here.
The makers of Guinness are promoting a new stout beer in the U.S., a maltier, fizzier version of its older, creamier sibling, the world's best-selling stout.

“This is more about refreshment and zing,” said Guinness master brewer Fergal Murray, who created the new carbonated brew.

The limited-edition Guinness 250 Anniversary Stout celebrates Arthur Guinness' signing of a 9,000-year lease in 1759 at St. James's Gate Brewery in Dublin, still the company's flagship brewery.

When it arrives in U.S. bars and stores April 24, the anniversary brew will be the first new stout Guinness has exported to the U.S. since it brought over Guinness Draught in the mid-1960s.

1 comment:

Galactamaeon said...

I visited James's Gate Brewery when I was in Dublin back in the fall of '06. Every Beer Drinker should make that pilgrimage to to birthplace 'o Guinness at least once in their lives...
As for new Guinness...I'll just have to wait until the 24th to make my decision..