Sugar gliders at the mercy of stupid Americans.

From News.com.au:

Australia's iconic sugar gliders are being bred and traded as domestic pets in the US where they sell for about $US220 ($A240) each.

Vets are treating malnourished gliders for broken bones and chronic lethargy as clueless owners feed the creatures classic American fare - soft drink and hotdogs - instead of insects.

Companies are charging a small fortune for glider accessories and spruiking the tiny marsupials as Easter pets.

"Sugar gliders are exploding right now but wild animals generally are not recommended as pets," Humane Society captive wildlife specialist Beth Preiss said.

"It's difficult caring for wild animals in captivity."

Florida is the commercial breeding hub, fueling a sophisticated trade that is booming online.

News Limited found dozens of examples of caged gliders being fed unusual foods such as ham, hotdogs and soft drinks.