To generate some buzz for its makeover under new Editor-in-Chief Adam Rapoport, Bon Appétit is launching "Bite Me," an "irreverent and unexpected ad campaign" starting January 31.
According to a PR email from the magazine, the campaign will run for four to six weeks in New York City, Los Angeles, San Francisco and Chicago. The campaign will also include an interactive website with URLs customized to each of the markets (BiteMeNY.com, BiteMeSanFran.com, BiteMeLOSANGELES.com, BiteMeCHI.com).
"With this campaign, we are having fun with a play on words, inviting the advertiser and consumer to take a bite out of Bon Appétit,” says William Wackermann, Executive Vice President, Publishing Director of Glamour, W, Details, Bon Appétit and the Gourmet brand. “If they haven’t tasted it lately, they will be in for a wonderful surprise, thus conveying a new energy and enthusiasm at Bon Appétit under the new Editor-in-Chief Adam Rapoport."
Friday, January 28, 2011
Bon Appetit says "Bite Me."
From The Food Section: