As the Girl Scout cookies selling season gets under way, chapters in several states are phasing out some varieties in a bid to cut costs and boost revenue, according to The Wall Street Journal.
A dozen Girl Scouts councils will eliminate new flavors of cookies that have failed to gain traction with consumers, such as Dulce de Leche and Thank U Berry Munch, as part of a “Super Six” test to focus sales on the most iconic brands, including Thin Mints, Do-Si-Dos, and Samoas.
Cookie sales bring in $714-million a year for the Girl Scouts and account for up to two-thirds of many local councils’ annual budgets. In recent years the organization has taken other steps to increase profits, such as reducing package sizes and raising prices of some cookies.
Thursday, January 27, 2011
Girl Scouts to phase out unpopular cookies.
Just don't touch my Samoas. From the Chronicle of Philanthropy: