Worst raffle prize ever?

Tourism bureau's raffle grand prize is so morbid, the winner doesn't want it. From Ananova:

An Italian raffle winner has turned down the first prize - a VIP coffin, complete with pillow and an antique brass reading light.

A spokesman for the local Borgo Magna association which promotes tourism in the city of San Marco in southern Italy and which organised the raffle said: "The prize is still valid.

"Whoever won it can give it to someone else if they don't want it and there is no deadline on when it can be claimed."

Why would a tourism group think this was a good idea? Though this is still a better prize than this one giveaway at Shea Stadium. I was there once when they had one of their "choose a seat randomly and give the ticketholder an awesome prize" raffles. Usually it's a free upgrade to a box seat, so it's pretty awesome when you're chosen. Anyway, they randomly chose this big, burly guy who started jumping up and down, shouting into the camera, totally stoked. Then they gave him a free Celine Dion CD. The look on his face was priceless - he looked like he was just handed a flat tire or a bag of dog shit. It was awesome.