Judge beats on the Bratz.

Where will girls find their role models now?? From AdWeek:

U.S. District Judge Stephen Larson has granted Mattel's request for an injunction to stop rival toymaker MGA Entertainment from producing and selling its Bratz dolls, and, in essence, gave control of the brand to Mattel, El Segundo, Calif. MGA may no longer make, sell, advertise or license products from its core Bratz lineup or any line extensions, such as Lil' Bratz, Bratz Boyz and Bratz Petz.

The events follow Larson's ruling that MGA pay Mattel $100 million for taking its intellectual property. This will be a serious setback for MGA, Van Nuys, Calif., whose CEO Isaac Larian, said in a statement he would appeal the ruling.

"Without the Bratz revenues, [MGA's] in serious trouble," said Jim Silver, toy industry expert/editor-in-chief of Timetoplaymag.com. "If you take away the Little Tikes part of the business [which MGA acquired from Rubbermaid in 2006], Bratz probably counted for 80% of their revenue."