Foreign envoys come in all shapes and sizes but rarely decked out in miniskirts, schoolgirl uniforms and polka dot dresses adorned with bunny rabbits – until now.
The dramatic new look for Japan's diplomatic corps was unveiled by the country's Ministry of Foreign Affairs yesterday, part of a plan to boost its soft power abroad with what it called "ambassadors of cute".
In place of the traditional buttoned-down male bureaucrat, trailing the whiff of stale cigarettes and mild distress, the perfumed power trio of Misako Aoki, Yu Kimura and Shizuka Fujioka were wheeled out for the foreign press. Representing Japan's Lolita, schoolgirl and gyaru (a youth fashion) sub-cultures, the three pop envoys from Japan's manga and animation world will be tested out at cultural festivals in Bangkok and Paris, said the ministry's head of cultural affairs, Tsutomu Nakagawa.
Saturday, March 14, 2009
Japan appoints "ambassadors of cute."
I wonder when Japan will appoint its ambassador of tentacle sex. From The Independent:
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