It was Aug. 31, 1984, when J.D. Roberts, his hair styled in a bushy mullet, and Christopher Ward -- sporting pleated pants, a shiny grey jacket and a goofy smile -- introduced "Canada's first 24-hour music channel" with the help of some decidedly low-budget special effects and the promise of upcoming videos by the Spoons, Human League and Culture Club.Yes, it's been nearly 25 years since MuchMusic launched with Rush's "The Enemy Within," followed by an interview with singer Geddy Lee and a Day One playlist that also included the Fixx, Frankie Goes to Hollywood, Yes and Slade.
OK, so maybe one or two of those bands didn't exactly stand the test of time. [WTF?! --Coozer] But hey, in those early days, no one really thought the upstart station would ever survive for 25 years of scrutiny anyway.
"I didn't think about it lasting 25 minutes," Ward told The Canadian Press in a telephone interview.
"Maybe because it was so overwhelming and so new, we weren't thinking about what it was going to become. It was just trying to keep it as entertaining as possible in the moment."
A quarter-century later, those moments -- created spontaneously, with no scripts to speak of -- have left an indelible impact on those who grew up basking in Much's glow, the music fans who curated self-recorded VHS cassette compilations and scribbled down the names of tunes played during the station's countdown of top videos.
Friday, September 4, 2009
Trivia: MuchMusic launched 25 years ago with Rush's "The Enemy Within."
Experience to extremes! From CTV:
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