Charity phone number on cereal box leads to sex hotline.

From the Chronicle of Philanthropy:

A misprinted phone number cereal boxes meant to lead consumers to a phone number where they can donate to charity connects them instead to a phone-sex business, ESPN reports.

The phone number was printed on boxes of cereal that bore the name and image of the Cincinnati Bengals football player Chad Ochocinco.

The phone number was printed on the boxes to connect callers to Feed the Children, a charity that benefits from sales of the cereal. But because the box has the wrong toll-free prefix, callers hoping to donate to the charity instead hear a sultry woman's voice making suggestive comments and then requesting the caller's credit-card number.

Apologizing to the public for the mixup on his popular Twitter page yesterday, Mr. Ochocinco wrote, "Awe man I'm bummed about the cereal number mixup on the cereal, trying to do good and got messed up, of all numbers why that one!!! Sorry."