Rush fosters man love in new movie.

Rush = love. Man love. God, I love Rush.

From The Star and thanks to Dan the Canadian Cowboy for the heads up!

It won't come as a surprise to Canadian guys that Paul Rudd and Jason Segel cement their blossoming bromance to the music of Canuck power trio Rush in I Love You, Man.

The newfound friends jam to "Tom Sawyer" and "Limelight," not letting questionable musical talent dampen their enthusiasm.

Rudd's character hopes his fiancée, Zooey (Rashida Jones) – who has never heard of the band – will warm to his new pal Sydney (Segel) by going to a Rush concert with them. But she fails to fall under their spell.

The Rush scene was shot over 10 hours at the Avalon Hollywood when the band was on a one-day break in its 2008 tour.

But, as Rush bass player Geddy Lee told I Love You, Man director John Hamburg, women sightings are rare at a Rush gig.

"Geddy Lee told me they call them `Geddycorns.' Women at Rush concerts are mythical and seldom seen."

Seems Rudd is a mega-fan himself.

"He was as excited as a 12-year-old girl meeting the Jonas Brothers," quipped Segel.