MTV, MySpace join forces to make money off pirated videos.

From ComputerWorld:

While online video has proved to be one of the most popular Web 2.0 applications, the sites that show them are constantly battling to fend off copyright infringement notices from broadcast and media companies that own much of the video content posted by users.

MySpace and Viacom International-owned MTV Networks today moved to resolve some key online video issues by tapping a new technology that inserts advertising into any videos uploaded by users to MySpace -- whether they're authorized or not.

The deal pairs the two companies with Auditude, a start-up firm that has developed technology that can identify any uploaded professional video and allow the content owners to insert ads into the video, the companies said.