Sushi-go-round, kaiten-zushi, conveyer sushi - whatever you call it, I love it. All food should be delivered via conveyer belt. Some good news for other aficionados.The economic downturn and the rising yen have actually enabled revolving sushi restaurants to thrive during these tough times.
Those two factors have pushed down wholesale prices of fish, allowing the kaiten-zushi restaurants to offer discounts that would have been impossible several months ago.
Market researcher Fuji-Keizai Co. forecasts the domestic conveyor-belt sushi industry to grow by 4.4 percent over the year to reach 428 billion yen in 2009.
The prediction is a bright spot in the overall restaurant industry, which is expected to contract 1 percent to 6.3 trillion yen over the same period.
At Muten Kura Zushi outlets, operated by Kura Corp., based in Sakai, a one- or two-piece sushi plate, regularly priced at 105 yen, falls to 92 yen when a customer also orders a 210-yen juice.
The campaign, offered to subscribers of the company's cellphone newsletter, runs until Sunday.
The company said the service has lifted daily sales by up to 60 percent from an average weekday.
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